Mature skin tips and tricks to make the most of it

Everyone ages at a different rate: some people age faster due to genetic factors. However, once we reach middle age, our skin undergoes menopause-related hormonal and biological changes. This often causes it to lose tone and plumpness, wrinkles deepen and it looks thinner and drier. Why? Cell renewal slows down, collagen production diminishes and elastin, a skin-strengthening protein, reduces, all of which contribute to causing the epidermis to sag. The result: frown linesand crow's feet settle in, laughter lines appear and liver spots become more apparent.

Our skin has different needs at 50 years old from when we're 30 or 40. Mature skins should be kept well-hydrated, cell renewal and collagen production needs to be boosted and the skin's natural defences given a helping hand. We need to focus on skincare treatments that combat ageing as well as kickstart our natural repair mechanisms. 

There is no need to use more skincare products than you did up until your 40s, but it's best to apply formulas that moisturise, firm, thicken and brighten the complexion. Cleansers should be cream based rather than soap, so as not to dry out skin, while toners are fine as long as they include moisturising properties and no alcohol. Applied morning and night to the face, neck and cleavage, treatments available can be moisturising, anti-ageing, protective, nourishing, stimulating and smoothing. It's also a good idea to apply a serum before your cream. Serums are a complementary treatment that work on a deeper level by boosting collagen and elastin production. Finally, eye contour and lip creams will smoothe and moisturise these particularly delicate areas, especially formulas that are high in essential fatty acids.