Hair Color

Salon-inspired hair color at home
We believe everyone should be able to choose their own image without compromising on color intensity or safety. Since being founded by visionary chemist Eugène Schueller in 1909, L’Oréal Paris has brought salon-quality hair color to homes across the world. Committed to scientific innovation, our laboratory teams develop safe formulas for lasting luminous color that brings out the best in hair.

Get the best of grey coverage and care at home. Triple care routine inspired by the salon experience for rich radiant color and 100% grey coverage. No L’Oréal product cares or covers grey hair better.

Discover Excellence


Want to cover your grey roots between colorings? 3, 2, 1... magic! Roots gone in just 3 seconds with the #1 root concealer in the world.

Discover Magic Retouch

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What are your needs ?

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Permanent hair color

L’Oréal Paris permanent hair-dye combines long-lasting color, safety and 100% grey coverage. Our mission is to empower women with hair color and reveal on the outside who they are on the inside, instantly and overtime.


Semi Permanent Hair Dye

Whether you’re looking to test out a new color or to cover your first greys, our semi-permanent hair dyes are for you. All our products offer fast application and natural-looking hair result that fades away gradually with shampoo.
Go for a soft and voluptuous hair look with our safe, ammonia-free formulas.


Root Touch Up

Looking to cover those grey roots and space out coloring? Try our root concealers and match your roots to your hair color. With quick, easy and safe application, you can target grey hairs or dark roots to get perfectly blended coverage.



Ready to create a stunning all-over bleach blond look? Looking for a bleaching base for a vivid color? GO FROM BROWN TO PLATINUM BLONDE IN 1 STEP! L’Oréal Paris bleach products give you up to 9 levels of lift with a gentle formula and an after-care PURPLE ANTI-BRASS REINFORCING MASK FOR 5X STRONGER HAIR.



Find the perfect hair color that matches your desired look with our personalized services.

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  • Virtual Try On
    Virtually try on a multiple shades across our hair color range to pick a shade that suits you best.
  • Hair Color Diagnosis
    Quickly identify the perfect formula and shade to reach your hair color dreams.
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How often should I shampoo my hair after a color service?
After you receive your color service, wait at least 24 hours before shampooing your hair…48 hours is even better. Try and limit your washing to 3 times a week, especially if you have a more intense color like, red.
Can pregnant women have their hair coloured?
This is a really common question, but yes it is safe to colour hair during pregnancy or when breastfeeding. It’s natural to be apprehensive about colouring your hair during this anxious time, but as long as the normal procedures are carried out (e.g. Allergy test 48 hours before), then the normal rules still apply.
Why do blondes sometimes go green?
Blonde hair doesn’t contain a lot of colour pigment, and it is generally more porous than other hair colours, which leaves it susceptible to absorbing whatever it is soaked in. When you are in the swimming pool, it is the oxydisation of copper and iron in the water (caused by the chlorine) which can leave blonde hair with a nasty green tinge! Think of it as a similar reaction to rain creating rust!
Is it better to colour hair before or after a holiday?
It is always best to colour hair after a holiday – the sun and the pool can wreak havoc on freshly coloured hair! Also, if your client is holidaying somewhere hot and exotic, the change in conditions can leave hair dry, dull and brittle – so it’s always best to get them to check in after their trip for a recondition with their colour.
see all questions


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  •   Without animal-testing

    Since 1989

      Quality, efficacy and safety

    Tested by independent experts

      Easy to use at home

    Tested by independent experts
  •   Virtual try-on and diagnosis services

    For conscious and no-waste purchases

      For all hair types

    All women and men
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