• General website


    Welcome to this Site dedicated to the L'Oréal Paris brand and accessible at the following URL www.loreal-paris.com.sg (the "Site"). 

    Please read carefully the following Terms of Use, which govern the use of this Site. By using this Site you are deemed to have accepted these Terms of Use without reserve. 

    The Site has been developed for and published by L’Oreal Singapore Pte Ltd , a company with a capital of 2,500,000 Singapore Dollars, with its registered office located at 10 Collyer Quay, #10-01 Ocean Financial Centre, Singapore 049315 , registered in Singapore under the number 199001413D , e-mail address: [email protected] (hereinafter the "Company" or "we"). Publication Director: 

    The Site is hosted by the Verizon Communications corporation, the contact details of which are set forth at the end of this document.


    A2To access and use this Site you must be an adult (over 18) and have an available and valid e-mail address. If you are a minor, the prior authorisation of your parents is required. 

    You may be required to fill out required fields in a form, indicated as such by an asterisk. In such event, you will be required to fill out such fields prior to entering the Site. Any inaccurate or incomplete registration will not be accepted. 

    You accept that the data you submit to us and that is stored in our information systems is accurate and acts as proof of your identity. Please inform us as to any applicable change in such data. 

    Access to the Site and/or certain of its Segments may require the use of personal access codes. In such event it is up to you to take your own steps to ensure the confidentiality of such codes. You can of course change them at any time. However, the number of attempts to access the Site and/or certain of its Segments may be limited in order to prevent fraudulent use of such codes. Please inform us of any fraudulent use that you may become aware of. 

    In the event of non-compliance with the rules described in these Terms of Use, we reserve the right to suspend your access to the Site. In such event we will inform you as soon as possible. 

    Even though we try to keep the Site accessible at all times, we cannot guarantee you access in all circumstances. In fact, and in particular for reasons of maintenance, updating, or other reasons which are beyond our control, access to the Site may be interrupted.


    The Site and the elements that comprise it (such as marks, images, text, videos, etc.) are protected by intellectual property rights. The development of this Site represents a significant investment and work in common on the part of our teams. For this reason, except as expressly stipulated herein, we have not granted you any right other than that of consulting the Site for your strictly personal and private use. All use, reproduction or representation of the Site (in whole or in part) or of the elements which comprise it, on any media whatsoever, for other purposes, including, but not limited to, commercial purposes, is not authorised. On an exceptional basis, we may expressly authorise you to reproduce and/or represent all or part of the Site, on certain media. Any request for authorisation in this regard must be submitted in advance to the following e-mail address: [email protected] 


    In the first place, we would like to remind you that use of the Site implies that you have available the necessary hardware and software resources for use of the Internet. 

    Furthermore, we would like to remind you that the Internet does not allow the guarantee of the security, availability and integrity of data transmissions, accordingly we cannot be held liable in the event of errors, omissions, deletions, delays, faults (including, but not limited to, by the actions of viruses), of the lines of communication, the hardware and the software which is not under our control or in the event of non-authorised use or possible degradation of the content published on this Site.

    a. General obligations of the User

    We defend the values of toleration and of respect of the rights of others. This is the reason that this Site may not be used as a vehicle for racist, violent, xenophobic, malicious, obscene or illicit proposals. 

    In using this Site, you agree not to:

    -distribute-, injurious, defamatory, non-authorised, malicious content, infringing on privacy or image rights, inciting violence, racial or ethnic hatred;

    - use the Site for political, promotional or proselytising purposes;

    - publish promotional or advertising content;

    - divert the Discussion Space from its intended purposes, including, but not limited to, using it as a dating service;

    - distribute information or content capable of upsetting the sensibilities of the young;
    - conduct illegal activities, including, but not limited to, infringing on the rights as to software, marks, photographs, images, text, video etc.

    We would like to stress that you must hold all rights and/or authorisations with respect to any applicable content that you wish to publish on this Site. In this regard, we recommend not publishing content (in particular photographs) showing recent architectural items, advertising creations, images of clothing designs in which the mark may appear (initials, logos, color code of the brand, etc.). Finally, we note that content (including, but not limited to, photographs and videos) showing minors will not be accepted on this Site.

    b. Specific stipulations for certain Segments 

    Various Segments may be made available to you on this Site: Downloadable Content, On-Line Applications, User Content, Discussion Space, etc.
    (the "Segments ").

    (i) Downloadable Content 

    We may make available on this Site content that you are authorised to download ("Downloadable Content"). In downloading or using such Downloadable Content, you are deemed to have agreed to use it in conformity with these Terms of Use.

    We grant you, for your personal and private use only, royalty free and for the legal term of copyright protection, a non-exclusive, non-transferable, right to use the Downloadable Content. Any reproduction, representation, modification or distribution of the Downloadable Content must be the subject of prior express authorisation on our part. Any request for this type of authorisation should be submitted to us in advance at the following address: [email protected]

    (ii) On-Line Applications 

    We may make available on this Site software applications (the "On-line Applications"). We grant you, for your personal and private use only, royalty free and for the legal term of copyright protection, a non-exclusive, non-transferable, right to use the On-line Applications. You agree not to modify, adapt, reproduce, correct or distribute the On-line Applications nor any mark or inscription of title set forth on such On-line Applications and/or any media related thereto. 

    Any Content that you may create or produce with the On-line Applications shall be considered as User Content (as described in section (iii) “User Content”.

    Please inform us of any possible anomaly affecting the On-line Applications at the following address: 

    [email protected]

    We will then do our best to correct as soon as possible any such possible anomalies.

    In case we provide you with a tool/application which enables to edit images (especially in order to virtually test a cosmetic product), you acknowledge and agree that such tool/application may solely be used for your own private purposes and in compliance with its genuine destination. You are not authorised to use this tool/application in such a way that may be a disrespectful, injurious and/or infringing for third parties. Consequently, you are not authorised to modify and/or display a third party’s image without such third party’s prior express consent. Finally you are not authorised to modify and/or display, in whole or in parts, contents (modified or not via the tool/application) provided with the tool/application (especially contents displaying mannequins/models) without our express prior consent.

    (iii) User Content

    We may make available on this Site a space dedicated to user content, such as for example text, photos, videos, etc. ("User Content"). 

    By submitting User Content to us, you automatically grant use a royalty-free, perpetual, irrevocable, non-exclusive, worldwide license to use, copy, modify, adapt, edit, distribute, translate, create derivative works from, incorporate into other works, distribute and otherwise exploit such User Content (in whole or in part) on any and all medias (including without limitation this Site).

    You expressly grant us the right to use the User Content on our own websites but also on third party websites in particular on so-called “social networks”. 

    You acknowledge and agree that the use of these social networks is exclusively governed by the terms and conditions set up by these social networks. Consequently you acknowledge and agree that said terms and conditions are binding for us in our use of the Content. Therefore we may not be held responsible of any use by us or by a third party of the content in accordance with the terms and conditions set out by the social networks and especially but without limitation, in terms of scope of rights, of duration of rights and of deletion of the User Content. 

    You shall be solely responsible for any third party claims relating to the use of the Content in accordance with the terms and conditions of the social networks. 

    Without prejudice to the above, you represent and warrant that you have obtained all the necessary authorisations from all beneficiaries on the User Content regarding such use on the social network. 

    Finally, you acknowledge and agree (and you confirm that you have informed and obtained all the beneficiaries agreements) that this Content could be subject to “viral” communication (word-of-mouth communication) on these third party websites and that we will not be liable for any action in this regard. 

    User Content that you publish on this Site is entirely your choice and your exclusive liability. However, we would like to remind you that User Content must not conflict with the legislation in force or accepted standards of morality, and must not infringe on the rights of others. In this regard, we reserve the right to remove at any time User Content that is manifestly illegal and/or contrary to accepted standards of morality and/or which infringes on the rights of others. 

    Please inform us of any User Content which appears contrary to the legislation in force and/or to accepted standards of morality and/or the principles set forth herein and/or which infringes on the rights of others, at the following address: [email protected]

    (iv) Discussion Space

    We may make available on this Site a space permitting you to communicate with other users (the "Discussion Space").

    The Discussion Space must be used in conformity with the legislation in force, accepted standards of morality, the principles set forth herein and in compliance with the rights of others. 

    Please inform us of any communication which appears contrary to the legislation in force and/or to accepted standards of morality and/or the principles set forth herein and/or which infringes on the rights of others, at the following address: [email protected]



    a. General provisions 

    We try to provide you with accurate and up to date information. Nevertheless, transmissions of data and information over the Internet not benefiting from absolute technical reliability, we cannot guarantee the accuracy of all of the data that is included on this Site. 

    Furthermore, we would like to stress that inaccuracies and omissions may appear in the information available on this Site in particular through intrusion by third parties. Please inform us about any error or omission at the following e-mail address: 4. [email protected] 

    b. Information on the products and services

    Unless provided otherwise, the products and services which are presented to you do not constitute an offer of sale but a general presentation of the range of the products and services that we distribute in the country in which this Site is published. 

    c. Advice and diagnostic tools 

    The advice made available on this Site and/or the diagnostic tools are simple simulations intended for obtaining expert cosmetics advice. 
    The indicative information that they allow the delivery of can in no event replace a medical diagnosis or clinical consultation, nor substitute for medical treatment. 
    In consequence, we cannot guarantee your entire satisfaction with respect to the advice that results from the use of such tools and assume no liability for the use that you may make of it. 

    For any additional information or in the event of doubt, we recommend you consult your personal physician and/or write to us at the following address: [email protected] 

    d. Hypertext links

    The hypertext links implemented on the Web Site may take your to Web sites published by third parties as to which we do not control the content. In consequence, and to the extent these hypertext links have been included on this Site in order to facilitate your navigation of the Internet, the consultation of such third party Web sites is entirely your choice and your exclusive liability. 

    Furthermore, if you wish to create hypertext links to this Site, a prior request for authorisation must be submitted to us at the following address: [email protected] 

    e. Cookies

    Cookies are small files that are left on your computer during your navigation of a Web site (such as for example the pages consulted, the date and time of consultation, etc.) and which may be read during your visit to the same Web site.

    To benefit from all of the functionalities of the Site, it is better to set the browser to accept cookies. We would like to stress that the cookies do not permit us to identify you and the period for the conservation of the information recorded by the cookies on your computer is 6 months.

    However, and in conformity with the recommendations of the Personal Data Protection Act 2012 of Singapore, we would like to inform you that you may prevent the setting of cookies by configuring your browser in such manner determined by your browser. For more information, please consult http://www.aboutcookies.org.


    This Website/Application may provide you with a make-up or hair-color try-on feature. You can choose the live service (using your device webcam) or an existing picture (uploaded from your device).

    The result of the experience (picture with make-up or hair-color) can be downloaded on your device and you may have the option to share it on social platforms. You are free not to use this service.

    Pictures are not stored by Us, unless you use the sharing on social platforms, in such case, the picture will be stored during 49 hours. The picture is deleted automatically after such period.

    If you share the result of the experience outside of the virtual-try-on feature (through native features available in your device) We are not involved in such sharing (no personal data processing by Us).


    What information do we collect? We collect personal information (Personal Information) that includes name, NRIC, passport number, mailing address, email address, contact numbers, including residential phone number or mobile phone number, date of birth, communication preferences, contact information for friends you may wish us to contact (for example, Refer a Friend messages) and any other Personal Information provided by you. 

    When do we collect Personal Information? Personal Information that we collect and process may be generated though the purchase of our products or services or use of our Websites. We collect Personal Information when you: 

    (a) sign-up for any mailing list operated by us; 
    (b) purchase our products or services; 
    (c) submit any personal data questionnaires; 
    (d) submit a request to collect samples from our brands; 
    (e) participate in our rewards programme; 
    (f) visit our Websites or online advertisements; and 
    (g) submit any queries online on our Websites. 

    We may also collect Personal Information where it is already publicly available or when you disclose to us through other channels (physical or electronic) or dealings. 

    (a) By submitting Personal Information to us, you consent to the collection and use of your Personal Information by us, for the purposes stated in this privacy policy. You also consent to the disclosure and transfer of the Personal Information within and outside Singapore, solely in connection with these purposes. 
    (b) You can withdraw your consent at any time via email or in writing to [email protected] or to L'Oreal at 1 George Street #19-01/03 One George Street Singapore 049145 or its registered address for the time being. 
    (c) We may require seven business days - confirm to process your request for any update of particulars or withdrawal of consent to take effect. 

    Personal Information may be combined with other information to help us tailor our communications to you and to develop holistic services. 

    If you have an existing relationship with us prior to 2 January 2014 or consented to receiving calls and messages, you will continue to be updated on our promotions and marketing campaigns. If you no longer wish to continue to receive marketing calls or messages, you may withdraw your consent as described below. 

    What do we do with your Personal Information? 
    (a) We use Personal Information only in accordance with this privacy policy. 

    (b) If you have consented, we use Personal Information to send you email, SMS and other communications containing product information, cosmetic tips or promotions. 

    (c) Except as described in the Business Transfers clause below, with your consent we may provide Personal Information to third parties for their use in marketing their products or services to you. 

    (d) We do not sell Personal Information. 

    (e) We may share Personal Information with our affiliates. 

    (f) We use Personal Information for the purposes of our ordinary course of business, including: 

    (i) to provide you with personalized services; 
    (ii) to enable us to develop, deliver and improve our products, services, content and advertising; 
    (iii) to administer our websites; 
    (iv) to improve your experience with us; 
    (v) to send important notices, such as communications about products and services, special offers or changes to our terms, conditions and policies; 
    (vi) to respond to your queries; 
    (vii) for internal purposes such as auditing, data analysis and research; and 
    (viii) to improve our products, services and customer communications. 

    (g) Except as described in this privacy policy, we do not otherwise disclose Personal Information. 

    Third Parties: We may retain other third parties to perform functions on our behalf that are consistent with this privacy policy. Examples of these third parties include data analysts, customer support specialists, email vendors, web hosting companies and fulfilment companies (including companies that coordinate mailings). These third parties may be provided with access to Personal Information needed to perform their functions, but they cannot use the Personal Information other than on our behalf and in accordance with this privacy policy. 

    Business Transfers: As we develop our business, we may sell certain of our assets. In these sales, user information, including Personal Information, generally is one of the transferred business assets. By submitting your Personal Information on the Website you agree that your data may be transferred as a business asset in these sales. You may choose not to have your information transferred as a business asset by contacting us as described below. 

    Compliance with Law: We may disclose Personal Information that is necessary to comply with any applicable law, regulation, legal process or governmental request. In addition, we may disclose any information when it is necessary to prevent physical harm or financial loss or in connection with suspected or actual illegal activity. 

    Transfer of Data to Other Countries: The databases in which Personal Information is stored are located in Singapore and other countries that may have varying legal protections applicable to personal information. Databases that receive and store your Personal Information are required to comply with this privacy policy, regardless of location. 

    Storage of Personal Information: We as soon as reasonably possible will delete or otherwise anonymise Personal Information that is no longer required for business or legal purposes. 

    Updating Your Information: You can review, change or request deletion of your Personal Information by contacting [email protected] 

    Opt-Out and Managing Your Preferences: You can choose whether or not you would like to receive email from us. You may change your preferences at any time clicking the "unsubscribe" link at the bottom of each email you receive from us, or emailing us at [email protected] You may unsubscribe from receiving text messages, by contacting [email protected] You may also choose not to receive mail or phone communications by emailing us at [email protected] and specifying that this is your preference. 

    Contact Us: If you have any questions about this privacy policy, you can contract us via email or in writing to [email protected] or 1 George Street, #19-01/03 One George Street, Singapore 049145 (or our registered address for the time being). 

    Policy Updates: We may update our Privacy Policy at any time in response to changes to applicable laws or our practices. 


    We may come to modify the content and information included on this Site as well to amend these Terms of Use, including, but not limited to, in order to comply with applicable new legislation and/or regulations and/or to improve the Site. Any modification and/or amendment shall be integrated into these Terms of Use.


    This Site is Hosted by the Verizon Communications corporation, a company with a capital of euros, with its registered office located at Hong Kong, address iTech Tower, 28 Pak Tin Par Street, Tsuen Wan, New Territory, Hong Kong.