Infaillible 24h matte cover

Beauty just got smarter - introducing our newest online tools

L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you: Use your phone or computer camera to preview over 100 shades of make-up and hair colors with our new augmented reality try-on tools. Get a tailored skincare routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists. Start experimenting now and find the best products for you.

The science behind Make Up Virtual Try-on



The science behind Haircolor Virtual Try-on