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Serum guide : which will work for you ?

Serum guide : which will work for you ?

Serums have quickly gained popularity in the skincare world as they are lightweight but can deliver potent active ingredients deep into the skin. But which one should you go for ? See our guide below for some tips.

Normal to combination skin : a hydrating serum

Opt for serums rich in hyaluronic acid or LHA (lipohydroxy acid) to really give normal to combination skins an added moisture boost and help them glow. Hyaluronic acid hydrates parched complexions and can retain 1,000 times its own weight in water within the cells of the skin. LHA, meanwhile, reduces dark blemishes thanks to a gentle targeted exfoliating action and its ability to regulate melanin. It also brightens the complexion by reflecting light off on the surface of the skin.

Oily skin : a purifying serum

Oily skin still needs nourishment alongside some antibacterial action. Go for a serum that's rich in antibacterial active ingredients and purifying essential oils: grapefruit, rosemary, lavender, geranium, thyme and tea tree are all good ones to look out for. Expect them to regulate sebum production, kill any nasty, zit-causing germs and even out skin tone. Remember, if you only get oily on your t-zone, you can just apply this serum there and smooth a hydrating serum on to your cheeks. Look out for formulations listed as non-comedogenic, which means they won't clog pores.

Dry skin : a nourishing serum

If skin is dry, it lacks sufficient lipids (natural oils, fatty acids) and needs help on the barrier front, so choose an oily formula that's rich in nourishing ingredients to repair the hydrolipidic barrier. The most effective oils for this purpose are almond, avocado, apricot, mango, and argan. It's also worth looking for products that contain vitamin E (an antioxidant that protects cells from oxidative damage) and niacinamide (AKA vitamin B3, which improves skin elasticity and increases ceramide levels in the skin). Use a serum containing these ingredients before applying your moisturising cream and dry, tight complexions will regain a soft, supple touch.

Mature skin : a multi-action serum

Mature skin has to deal with a number of issues : wrinkles, hyperpigmentation, a loss of fat and a lack of plumpness. Serums for mature skin need to be rich in hyaluronic acid, retinol and antioxidants. To make up for a lack of lipids, look for serums that are enriched with omegas 6 and 9.

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