Get the most out of your face cream

Clean skin better absorbs active ingredients in our skincare products. Grime, make up and pollutants can prevent ingredients from doing their job, making them less effective. In other words, they can alter our skin's biological mechanisms.  

Regular scrubbing reduces the number of skin-dulling dead cells. By removing dead skin cells, our epidermis is able to soak up active ingredients, for a deeper action. How often you should scrub, depends on your skin type and its sensitivity. 

Boost your blood flow by massaging your face with your fingers or a mechanical/electrical brush designed to kick-start your circulation with its bristles. It'll wake up your complexion and slightly warm up your skin, allowing active ingredients to easily penetrate its surface. Cell metabolism and exchange improves, meaning your cream's ingredients will be more effective. They'll be soaked up in a flash!

There's no point in investing in skincare treatments that your skin doesn't need. Our skin responds better to active ingredients that it craves. Think nourishing for dry skin, firming for sagging skin, anti-wrinkle for older skin, brightening for age spots and mattifying for shiny skin. That said, all skin types need moisturising active ingredients! Moisturisers plump up skin tissue and leave the stratum corneum porous enough for active ingredients to penetrate the epidermal barrier. But there's no need to slather it on. A dollop's enough to moisturise your face and neck.  

Go for textures that suit your skin type: gel or fluid for greasy or combination skin, light creams for normal skin and richer formulae for dry skin. Choosing the right texture lets your skin bathe in your moisturiser's goodness.