• General FAQs

  • Does L’Oréal test on animals?

    L’Oréal takes the matter of its environmental impact very seriously and is committed to ensuring that all of its products have the best-in class environmental profile. Since 1995, we’ve had a research laboratory dedicated to assessing the impact of our formulae on aquatic eco-systems

  • Is your packaging recyclable?

    L'Oréal Paris tries to simplify the packaging of our cosmetics and toiletry products, whilst placing the safety of our consumers above all other concerns. Product packaging has an important function in protecting the product. Our products are destined to come into contact with the outer parts of the body, their packaging must give them protection and innocuousness on a micro-biological and allergic level. Because eliminating PVC was problematic, in recent years we have taken initiatives such as replacing it with other materials that conserve our formulas in satisfactory conditions. Collectively, initiatives such as these reduce our products' impact on the environment. It is important to remember our concern for customers' safety. Our products are ultimately used in bathrooms and sometimes on children. If a glass product were to fall or break, it could cause injury; plastic packaging does not present this type of risk. Additionally, plastic packaging can be incinerated. With filters in place to treat emissions, the incineration of plastic packaging does not pose an atmospheric problem. It is also worth noting that transporting plastic packaging is both more economically and environmentally efficient than transporting glass; there is less impact on the environment due to a lighter transport requirement, resulting in lower energy use.

  • Do you use airbrushed or re-touched images?

    Honest and transparent advertising is important to us. We have a strict code of ethics and seek to ensure our advertised visuals do not mislead or exaggerate the effect the product can achieve, and that they’re in line with UK/Ireland advertising codes.

  • How can I obtain a list of ingredients for a product?

    The phasing out of an ingredient is a complex process. It requires the analysis & identification of viable alternative(s) that can meet many criteria (including human & environmental safety, efficacy, sustainable sourcing of the raw material and overall costs). The Group is looking for natural alternatives (for e.g mineral particles, fruit seeds) that can provide for the same efficacy and safety as before. L’Oréal takes the matter of its environmental impact very seriously and is committed to ensuring that all of its products have the best-in class environmental profile. Since 1995, we’ve had a research laboratory dedicated to assessing the impact of our formulae on aquatic eco-systems.

  • Hair care

  • How and when do I apply serum?

    Serums are formulated to add shine, smooth and help tame the hair. They can be applied to damp/towel dried hair before styling or used to finish your style and tame fly-way ends once dry.

  • How often should I shampoo my hair? Is it OK to wash every day?

    The frequency you shampoo depends on your hair type and your lifestyle. Oily hair types, work environments and sporty/active lifestyles will require more frequent shampooing. Daily shampooing is fine just be sure to use a range specifically suited to your hair type and its needs.

  • How will treatment help my hair and how should I use it?

    Haircare treatments contain a higher concentration of the active ingredients to intensely treat your hair’s needs. Some treatments can be used daily such as the ELVIVE Conditioning Sprays, Serums and ELVIVE Re-Nutrition Night Elixir and Daily Nutritive Fluid. Other treatments such as the ELVIVE Masques and the ELVIVE Anti-Breakage Concentrate only need to be used once every 7-10, depending on your hair’s condition.

  • I have wavy/curly hair that does not require shampooing every day but looks flat and messy when I wake up. What should I do?

    There are two options: you can dampen/wet your hair, apply a little styling product, leave-in treatment or serum, and style or leave to dry naturally. Alternatively, if your hair is prone to dryness, wet your hair, apply conditioner, rinse out and style.

  • Product ingredients

  • Do you use Methylisothiazolinone (MI) in your products?

    L’Oréal’s highest priority is consumer safety and we only use preservatives with strong safety records. Whenever concerns arise regarding a preservative, the Group along with the Industry, reassess its safety. This is why in 2013 we proactively decided to no longer use Methylisothiazolinone (MI) in skin leave-on products. The process of phasing out MI in these products was completed earlier this year. Additionally, L’Oréal does not use MI in any of its hypo-allergenic, baby and sun protection products. We are following closely the safety review of MI carried out by the European Commission. This review will help define the safe use of MI as a preservative in rinse-off cosmetic products at the best efficient concentration level.

  • Do you use endocrine disruptors in your products?

    We pay close attention to the concerns surrounding alleged endocrine disruptors in cosmetics. We have been studying the field of endocrine modulation for a long time and have fully incorporated it among the parameters used for our ingredients’ safety assessment. All new raw materials are screened and the ingredients that we already used are continuously evaluated. Our goal is to ensure that our products are safe and do not contain any endocrine disruptors.

  • Do you use phthalates in your products?

    We began removing phthalates from our products as early as 2007. The removal was fully completed in 2010 for the group’s existing portfolio and it is systematically applied to all product formulations of new acquisitions.

  • Do you use plastic microbeads in your products?

    L’Oréal takes the matter of its environmental impact very seriously and is committed to ensuring that all of its products have the best-in class environmental profile. Since 1995, we’ve had a research laboratory dedicated to assessing the impact of our formulae on aquatic eco-systems. L’Oréal has decided to address the concerns of plastic microbeads and has publicly committed to phasing out all polyethylene microbeads from its scrubs by 2017. The phasing out of an ingredient is a complex process. It requires the analysis & identification of viable alternative(s) that can meet many criteria (including human & environmental safety, efficacy, sustainable sourcing of the raw material and overall costs). The Group is looking for natural alternatives (for e.g mineral particles, fruit seeds) that can provide for the same efficacy and safety as before. You may also be interested in our overall environmental profile and commitments. By 2020, we have committed to reducing our environmental footprint by 60% from a 2005 baseline. We will reduce our CO2 emissions in absolute terms by 60%, as well as our water consumption per finished product unit, and waste per finished product unit by 60% from a 2005 baseline. We will mobilise our teams every day to improve the environmental impact of our plants and distribution centres. We have also committed to sending zero waste to landfill, and to reduce the CO2 emissions of our transportation by 20% per finished product unit from a 2011 baseline.

  • Skin care

  • Can Cleansing Wipes be used every day?

    They can be used daily but are best recommended for travel or convenience. Cleansing products developed for your skin type will provide optimal benefits by delivering the specific ingredients it needs.

  • How do exfoliators help the skin?

    Regular exfoliation helps boost the skin's radiance and unclog/refine the pores by gently removing dead skin cells. As we age, the skin’s natural exfoliation process slows and the use of a product with granular beads (mechanical exfoliation) or containing an AHA or BHA (chemical exfoliation) will help to achieve this.

  • If I use an anti-wrinkle cream for mature skin types when I am young, will it prevent me from getting wrinkles later on?

    No, we should always use products formulated to treat our skins needs at that particular time. This may even mean changing our products to suit climatic conditions such as changing to slightly richer ones in colder months if needed. Using products that are formulated for mature skin types when you are young can be too rich and over-nourish or cause congestion in your skin so should be avoided.

  • Moisturisers with SPF – should I use it every day?

    In hotter and dryer climates it is recommended to use sunscreen every day, even in winter as we are exposed to both UVA & UVB rays all year round, and these are known to accelerate the ageing process.

  • Should I moisturise my body every day?

    It is a good habit to get into and your skin will absorb the moisturiser most effectively following a bath or shower when it’s still slightly damp.

  • What does a Toner do?

    Toners are used to complete the cleansing regime by restoring the skins natural ph balance, removing last traces of cleanser or makeup and allowing the skin to absorb the full benefits of the moisturiser or treatment that follows.

  • What is the difference between a Day and a Night Cream?

    Day creams are formulated to protect our skin from daily aggressors such as UV rays and pollution whilst hydrating and addressing specific skin type needs. Night Creams are formulated to replenish and assist with cell renewal, most of which occurs naturally whilst we sleep and do not contain sun filters.

  • Why should I use a specific Eye Cream?

    The skin around our eyes is up to 6x thinner and more delicate than on the rest of our face and contains less natural oil so is therefore more prone to showing the first visible signs of ageing. Specifically formulated eye creams are developed to address these needs and also help reduce dark circles and puffiness.

  • Makeup

  • Are there any rules for applying eyeliner?

    Apply as close as possible to your lash line. Always on the top and sometimes on the bottom as well, but never just the bottom lash line as this ‘closes’ your eyes making them look smaller. The tapered line should be the entire length of your eye, 1/3 or 2/3 across but never halfway as this too will ‘cut’ your eye in half visually. Liquid liner is best applied to the top lashes only.

  • How do I apply Bronzer?

    Bronzer is best applied to the areas of your face that ‘catch’ the sun, never all over. Lightly sweep over forehead, cheeks, chin and nose for the most natural result.

  • How do I choose a mascara?

    This depends on the result you want and your lashes. Mascaras are developed to deliver specific results, either length, definition, volume or a little of each. The name of each product is a good indicator of the result you can expect to achieve. There are 3 parts to the effectiveness of a mascara, the formulation, the brush and the wiper that determines the measured dose of product needed to get the result.

  • How do I choose my blush shade?

    As a general rule, match your blush to the tone of your lipcolour to harmonise the total look. For example, choose a pink-toned blush if you are wearing pink lipcolour. If wearing a natural/nude or bright red shade lipcolour, then you should select a natural-looking blush shade that is in a deeper tone to your skin.

  • What does lipliner do, and how do I select a shade?

    Lipliner can be used to define and shape your lips, prevent lipcolour ‘feathering’, correct uneven lip shapes and provide a basecoat for lipcolour hold when applied all over the lip for longer wear. Match the shade to your lipcolour as closely as possible or choose a shade that is the same colour as your natural lip colour.

  • What is a makeup primer and how/when do I use one?

    Makeup primers come in two formats, one for all skin types and others to help correct excess oil or pigmentation in the skin. All are applied to the skin after moisturising to create a smoother texture and extend your makeup hold.

  • When and how do I apply my concealer?

    Concealer is best applied after foundation as this allows the foundation to cover most of the imperfections so that just a little concealer is then needed for extra coverage. The only exception is colour-correcting concealers which are best applied before your foundation. Apply using the supplied applicator or a small brush, then gently ‘dab’ it into the skin without ‘rubbing’. When using a concealer around the eye area, apply only to the dark area of the eye contour. In the case of puffiness, avoid very light shades as these accentuate the problem by bringing the feature ‘forward’.

  • Where is the best place to test the shade of my foundation?

    On your face, either the jawline or around the nose area, never on your wrist as this skin is different in both texture and colour to that on your face. A perfect match will be almost invisible once applied.

  • Why is skin preparation so important before applying makeup?

    A flawless, lasting finish can only be achieved on skin that has been prepared with a suitable moisturiser to help balance the skin and give longer wear.

  • Hair colour

  • Can a permanent hair colour be applied over the top of a tone-on-tone hair colour? Can a tone-on-tone hair colour be applied over a permanent hair colour?

    Depending on the shade chosen, a permanent colour can be applied over a tone-on-tone hair colour. It is best to select a shade that matches the existing colour or is one to two shades darker. A lighter shade will potentially not be as visible as you would desire, so please keep this in mind when selecting your shade. For assistance, please speak with an experienced hair dresser or get in contact with us directly.

  • How can I prepare my hair to ensure I achieve the best results possible?

    L'Oréal Paris hair colour is enriched with many different conditioning ingredients to protect and treat your hair during the colouring process. However, for ongoing care of your hair and its colour, it is recommended to use shampoos and conditioners specifically formulated to protect your hair and prolong your colour’s radiance. Regular deep conditioning masques and treatments will help maintain and retain your hairs moisture and vitality so that when you do colour, your hair absorbs the colour evenly and the end result is perfect from root to tip. The L'Oréal Paris ELVIVE Colour-Protect range is specifically formulated to protect you hair and prolong your colour’s radiance and shine. This range ensures your hair and its colour is in the best condition before and after colouring your hair. Regular trims to remove dry and split ends will also assist in keeping your colour looking rich and shiny.

  • How can I remove colour staining on my skin?

    Apply a small amount of an alcohol-based product such as mouthwash, after-shave or fragrance to cotton wool and gently rub affected areas. Follow up by wiping with water and applying a little face moisturiser. To prevent colour staining for future applications, apply a little moisturiser or Vaseline to your hairline before you apply the colour, ensuring you do not get it on the hair as it can also prevent the colour from taking in those areas.

  • How do I choose a shade that will suit me?

    We recommend that you select a shade that sits within two shades of your natural hair colour, either darker or lighter. By using this process you will achieve a result that harmonises well with your natural skin and eye colouring and is easy to maintain for follow-up applications.

  • How often should I do a re-touch application?

    This depends on how quickly your hair grows (approx 1cm or ½ inch per month), so around every 5 to 6 weeks. For colours that gradually shampoo out of the hair, re-application will depend on the frequency you shampoo your hair.

  • If I already have a colour in my hair and I want to use a new lighter shade, will it work?

    A lighter permanent colour cannot lighten existing colour pigments already present in the hair. A two-step process may be required to remove some of the existing colour using a lightening product before you can apply the new shade. For advice on how to achieve this, please always consult an experienced hairdress

  • If my colour result is a little too dark or bright, how can I fix it?

    Repeated shampooing with a medicated/anti-dandruff shampoo can help remove some but not all of the colour pigments. Apply to damp hair, lather and leave lather for a few minutes, repeat applications (approx 3 – 6 times) until desired shade is achieved. Follow with a rich conditioner or deep conditioning treatment.

  • Is it important to do the sensitivity test recommended in all the L’Oréal Paris hair colour packs?

    Absolutely, whilst allergic reactions are very uncommon it is important to conduct the sensitivity test at least 48hrs before you mix and apply the colour. More specific information on how and where to conduct this test is on the Instruction Leaflet included in each pack of colour.