You don't need to use more treatments than you did during your 40's. It's a matter of using different ones - in this case treatments that repair our skin and prevent skin ageing. Opt for products that deeply moisturise, reduce sagging and wrinkles, improve skin density and restore a healthy glow. Apply an anti-age treatment morning and night to your face, neck and cleavage - you can choose from treatments designed to hydrate, protect, nourish, stimulate, smooth... Once you hit 50, applying a serum before your cream is nigh-on essential. Serums work on a deeper level by helping the epidermis to produce collagen and elastin. Eye and lip contour creams also work a treat, as they smooth out wrinkles and moisturise the skin around these fragile zones.